As a marketer of a product or service it’s imperative that you know your customer. Marketing is traditionally broken up into two groups, business-to-business (B2B) and business-to-consumer (B2C) or retail. I’d like to suggest that we focus on the human nature of marketing and practice human-to-human marketing.

No matter what you’re marketing, you’re marketing to a human being. A “business” can’t make a decision to buy your product. It takes a human to get involved. Humans make decisions based on emotions, usually hope and fear. Branding is the art of applying human characteristics to a product or service. People like working with people. It’s all about telling a story and creating a relationship that addresses their hope and fears.

If you’re interested in marketing to humans, contact us today.